What is the purpose of threat modeling?

Threat modeling is a systematic process aimed at identifying, understanding, and prioritizing potential threats to a system or organization's assets. The primary goal of threat modeling is to analyze security risks by identifying various threats that could exploit vulnerabilities in a system. By prioritizing these threats, organizations can focus their resources on the most critical issues, effectively mitigating risks that could lead to significant financial loss, reputational damage, or data breaches.

In contrast, creating marketing strategies, improving customer service, and assessing employee performance are objectives related to different business areas that do not directly involve the identification or prioritization of security threats. These areas are important for the overall health of a business but are not relevant to the process of threat modeling, which is specifically focused on enhancing security through proactive risk management.